KUCHING: Effective communication is important in understanding individuals and circumstances, says Minister of Welfare, Women and Family Development Datuk Fatimah Abdullah.
She also said such communication would enable one to acknowledge and appreciate differences in a multiracial society.
“We must be able to articulate and communicate our message and aspiration in a very clear and compelling manner so that it will inspire people to act, and promote a clear sense of purpose and urgency,” she said at the launch of the ninth Language For Specific Purposes seminar (LSP) and the sixth Global Advances in Business Communication conference (GABC) 2014 here Tuesday evening.
The three-day event with the theme ‘Language, Society and Practices-Getting Along by Communicating’ is being hosted by The Language Academy of Universiti Teknologi Malaysia and GABC. It is first time held here.
Also present at the launch were chairman of UTM LSP 2014 Dr Adlina Abdul Samad and chairman for UTM GABC 2014 Associate Professor Dr Hadina Habil as well as the Language Academy dean Associate Professor Dr Noor Abidah Mohd Omar.
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