AHIBS Uberizing Business Education in the Gulf Region

Nur Naha Abu Mansor Abu Mansor

Uberizing business education towards creating business leaders is the core business of Azman Hashim International Business School. The business school extensively works on their branding and marketing initiatives in the Gulf Region. As part of the UTM Global Strategy, AHIBS early this year engaged in a ten-day marketing and branding Gulf Drive in delivering business education to the Gulf Region. AHIBS strongly believes the importance of their alumni as ambassadors and thus sparks much of the success of the recruitment of business students in the school.

The formalisation of partnership begun with the roll out of AHIBS in uberizing business education led by the Dean of Azman Hashim International Business School, Prof. Nur herself with Head of Saudi Arabia Executive Learning and Development, Dr. Suzilawati Kamaruddin. Universities that have expressed interests in the partnership are Ar-Rayan College of Medical in Madhinah, Macca Chamber of Commerce, Makkah, and University of Business and Technology in Jeddah.

Following the engagement, the formalisation of UBT and UTM partnership is scheduled to be held on 24th February in the 2019 Gulf Education Conference and Exhibition. This will promote mutually beneficial cooperation and sharing of expertise between UBT and UTM in various fields such as business and engineering education, in line with AHIBS and UTM global strategies. To begin with, around 20 UBT academics from various cohort across areas in Engineering, Business, Language, and Architecture will join UTM PhD programmes in September, 2019. UTM Azman Hashim International School will also assist UBT in their PhD curriculum enhancement. In addition, UTM will collaborate on facilitating the establishment of a Chemical Engineering department in UBT beginning this year. The partnership will also facilitate the capacity building through faculty and student exchanges. The collaboration is in tandem with Saudi Arabia’s Vision 2030 2^ndthemes: to have a thriving economy. As a premier private university in Saudi Arabia, UBT provides opportunities for all by building an education system that is aligned with the needs of their country.