Recycle Cycle: Moving Away from a Linear ‘Take–Make–Dispose’ Model

JOHOR BAHRU, April 29– In an era increasingly marked by environmental degradation and overconsumption, shifting from a linear economic model to a circular one is essential. The third series of Language Academy’s Knowledge Sharing Session (KSS) delves into practical steps toward sustainability through the “Recycle Cycle” initiative. Highlighting individual responsibility and the economic benefits of recycling, the insightful presentation by Nur Syazwani Mohd Zolkifli, an English Language Instructor, offers a framework for citizens to transform waste into resources, thereby contributing to the circular economy.
The traditional linear consumption model, often referred to as the “take–make–dispose” model, has proven unsustainable in the face of growing environmental challenges. In response, movements toward a circular economy have gained momentum globally. In conjunction with Earth Day on April 22, the “Recycle Cycle” initiative aims to raise awareness and provide actionable strategies for individuals to adopt sustainable waste management practices.
The initiative’s primary goal is to educate and empower individuals to reuse and repurpose items rather than discarding them. It encourages engaging in recycling as a profitable and environmentally friendly practice and utilizing existing recycling infrastructure and digital tools to simplify the process.
Several alternatives were explored and presented to KSS participants to promote responsible waste management and sustainable practices. One of the key initiatives introduced was KITARecycle, a government-supported platform that enables users to recycle domestic waste through a structured, reward-based system. Additionally, reusable fabrics and clothing can be donated using dedicated blue and pink bins strategically placed for public convenience, such as near university buildings or parking lots.
Other methods include selling used cooking oil at RM3.00 per kilogram through platforms like iKarungGuni and Petronas. Used ink cartridges can also be sold to independent buyers via Facebook, subject to quality verification. Meanwhile, broken items and e-waste should be taken to certified recycling centers, such as those in Kempas Lama. Finally, second-hand goods can be listed and sold through online marketplaces like Carousell, providing a practical and eco-conscious way to extend the life of pre-loved items.
Digital applications like KITARecycle, iKarungGuni, and Carousell simplify the recycling and selling processes. Through these mobile apps, users can track and earn rewards, connect with buyers, and manage their waste systematically with minimal effort.
The “Recycle Cycle” presentation provides a valuable blueprint for how individuals can actively participate in transitioning to a circular economy. By combining technological tools, economic incentives, and strategic partnerships, recycling can be both a sustainable and profitable practice. This initiative serves as a model for grassroots environmental responsibility and practical change.

Prepared by: Nur Syazwani Mohd Zolkifli & Lokman Hafiz Asary