MJIIT and FOURDIGIT inspire students through service design bootcamp

Dr. Nurshafinaz Mohd Maruai

📝 Summary

The Malaysia-Japan International Institute of Technology (MJIIT) and FOURDIGIT Inc. successfully organized a four-day Service Design Bootcamp, introducing students to human-centred design and collaboration. The programme allowed students from different backgrounds to learn, work together, and gain practical skills in service design, with a focus on real-world applications. The bootcamp concluded with team presentations and awards, reflecting MJIIT’s commitment to providing students with industry exposure through international collaborations.

MJIIT students and facilitators from FOURDIGIT Inc. and DASEIN ACADEMY OF ART

KUALA LUMPUR, Jul 30 – The Malaysia-Japan International Institute of Technology (MJIIT), Universiti Teknologi Malaysia (UTM), in collaboration with FOURDIGIT Inc., Japan, successfully organised the FOURDIGIT Service Design Bootcamp 2026 from 27 to 30 July 2026 at MJIIT, UTM Kuala Lumpur.

The four-day programme brought together 10 students from different academic backgrounds, giving them the opportunity to learn, collaborate and experience the world of Service Design.

The bootcamp introduced students to the fundamentals of Service Design, a human-centred approach that combines business, technology and design to create better products and services.

Guided by experienced facilitators from FOURDIGIT, a design company that works alongside clients from concept to execution, students gained valuable insights into how design thinking is applied in real industries to solve everyday challenges.

Facilitator from the FOURDIGIT is guiding students on the guiding students on the appropriate service design workflow

The programme was designed to be highly interactive. Students first attended engaging lectures before putting their knowledge into practice through hands-on workshops and group discussions.

Working in teams, they learned how to understand users’ needs, create personas, map customer journeys, identify problems, generate ideas and develop practical solutions before presenting their final concepts at the end of the bootcamp.

One of the highlights of the programme was the opportunity for students from different engineering and technology disciplines to work together. The multidisciplinary teams encouraged participants to share different perspectives, communicate effectively and learn from one another, skills that are essential in today’s workplace.

Students are discussing solving an everyday problem by using the service design approach

The final day featured team presentations, where participants confidently pitched their ideas to the facilitators and fellow participants. Outstanding students were recognised with special awards, including the Most Valuable Participant (MVP) and Best Communicator, while all participants received certificates in recognition of their successful completion of the programme.

The FOURDIGIT Service Design Bootcamp reflects MJIIT’s commitment to providing students with meaningful industry exposure through international collaborations.

By learning directly from professionals and experiencing real-world design practices, students gained new knowledge, practical skills and a better understanding of how innovation can create a positive impact on businesses and society.

Presentation of the final service design solution for the identified problems through discussion and shared perspectives

MJIIT extends its sincere appreciation to FOURDIGIT Inc., Japan, for making this programme a success and for sharing its expertise with our students. We also congratulate all 10 participants for their enthusiasm, teamwork and commitment throughout the four-day bootcamp. MJIIT looks forward to continuing this valuable partnership and creating more opportunities for students to learn from industry leaders in the future.