Prepared by: AP. Dr. Rossilah Jamil

As cliché as it sounds, ‘customer is king’ is still a key and prevailing mantra in many businesses. As consumers are becoming more educated and tech-connected, maintaining close relationships with them is key to build strong customer loyalty.  

This aspect is emphasized in Azman Hashim International Business School (AHIBS) Customer Relationship Management (CRM) 2.0, a program that invites industry speakers to share their industry practices and customer management with AHIBS students. 

AHIBS CRM 2.0 is a dedicated webinar series hosted by the Department of Business Administration (AHIBS Johor Bahru) for the Bachelor of Management (Marketing). According to the Program Head, Dr. Grace Thoo Ai Chin, the webinars are very important to provide their undergraduate students to understand the realities, challenges and importance of maintaining good relations with customers.

“Through sharing of invited speakers, our students learn about the relevant activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers,” said Dr. Grace. 

“This element is necessary as our students can appreciate the reality of business to add on to the lessons they learn in class,” she added. 

Throughout April 2021, ten webinar series have been conducted involving practitioners from large companies and small-medium enterprises, Antern Group, Zurich Takaful, Brandt International, Maqan, Dscaff Group, MGR, HERMS, Digitor, and Bank Islam. The AHIBS CRM 2.0 program is also open to the public through the online Webex platform. 

Industry sharing session is a regular curriculum component in all AHIBS academic programs to provide a holistic foundation in business and management. Contact us to find out more about our programs.